Unfortunately 
most models and personal trainers did not spend a lot of time in business school. The same can be said for photographers, makeup artists and graphic designers. We all were so focused on intently learning our trades that many times we did not spend the time to learn the business that goes along with it.
The goal for this article is to provide you with some insight and even a small outline of key concepts you can apply to the growth of your business (whether it be as a model or as a personal trainer, etc).
You begin this process by defining your goals for 2012. It is essential to have some idea of what it is that you want to accomplish. Be specific. It is not enough to say that you want to be featured in a magazine. What magazine? Why? The more specific you make your goals, the better chance you have of achieving them.
There
is that dirty four letter word that begins with “C” - yes, carb, short for carbohydrates. These are those dreaded substances we are trained to avoid, or when were told to have them were told to have them clean. Everyone talks about good, bad, simple and complex carbohydrates, but what does this mean and how can one possibly readily distinguish which is which.
As it turns out there are four chemical groupings for carbohydrates, monosaccharides, disaccharides, polysaccharides, and oligosaccharides. Monosachharides are the major source of energy for the body’s metabolism characterized by glucose and fructose. Two monosaccharides that are connected are disaccharides largely characterized by sucrose and lactose. Polysaccharides and oligosaccharides are longer chains of monsaccharides typically characterized by starches, glycogen, and cellulose.
Do 
you let fear and negativity hold you back from going after your goals, whether they are related to fitness, health, career, family or other areas in your life? Do you find yourself saying “what-if” and then speculating on what the worst possible outcome could be if things don’t go your way? We often approach new endeavors with fear in our hearts. It’s challenging to change that perspective. We don’t want to fail so we let fear guide us.
Someone once said to me, “Answer your worst ‘what-if.’” Often times, you’ll find that while the outcome may not be desirable, it’s also not something that is life-altering. One the other hand, what if you tried something with the attitude that you could not fail, that given enough time and hard work, you would be successful. What if you turned your “what-if” statement into something positive? Focus on the very best thing that could happen.
Use the following strategies to help you overcome fear and push toward your goals.
Many
of us have heard for a long time that caffeine may be able to help us perform better. Studies in fact prove that caffeine before a workout or an endurance activity will enhance performance. It has been theorized that Caffeine increases fat metabolism. The result is in an increase the number of fatty acids circulating in the bloodstream enabling people to run, swim, or bike longer. The body can absorb and burn that fat for fuel and save the body’s limited stores of carbohydrates until later in the workout.
What
is the typical weight fluctuation that one should experience on-season versus off-season? This debate is ongoing. I feel there should not be a clear cut answer. This is based upon the different life styles of all us competitors. Some make the case that Men’s Physique competitor are not body builders and should look like Fitness Model year round. Others argue that the off-season this is the time to get as big as possible. If you are making money as a fitness model and/or required to shoot on a regular basis then you would obviously want to keep the body fat close to shoot ready and not really have an “off season.” If you are trying to put on as much mass as possible then you would want to eat as much as you can to help those muscle grow.
As
most people know we must change our workouts up to keep our bodies progressing and seeing results. If we stick to the same program for too long our progress may diminish. I personally like to change my workouts up every 3 months or so as a rule of thumb.
As we go from a novice lifter to a more advanced, sometimes we need to do more than to just change the workouts up. Sometime I like to get crazy with the changes! When I say crazy what I mean is something extremely different from the norm.
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