“Absorb 
what is useful. Discard what is not. Add what is uniquely your own.” ~ Bruce Lee
As our sport goes through the growing pains of any new category there should be an expectation of constant change until the “ideal” physique has been determined. Unfortunately, many athletes refuse to adapt to the changes and instead want to believe their perception of “ideal” is the benchmark all should go by. So rather than face the fact that maybe they have some improvements to make they take the easy route and claim they lost because of politics or that the judges simply have no clue what they’re doing.
One 
of my favorite methods for hitting Chest is my “Summer Reps” set style. I will typically choose a weight that I can rep 6 clean with. I will then drop the weight about 10lbs until I am able to complete 4 sets. Increasing the reps by 1 until the final set I will go for 15 (i.e. Flat Bench – 195x6, 185x7, 175x8, 165x15). Keeping the tempo non-stop.
Applying this type of resistance to your Chest encourages large amounts of Hypertrophy. Here is an example of my chest day using this format –
This past weekend March 24, 2012, the first IFBB Mens Physique Pro was held in Sacramento, CA. For those of you that have been following the sport this has been a much-anticipated event seeing that whoever was crowned the 1st Champion would go down in the history books.
Joining 
us today is MP Competitor Ronnie Cline. Congrats on a great showing! What made you decide to compete in the Men’s Physique Division?
Thanks. I’m a Personal Trainer and Group Fitness Instructor and constantly ask my class and clients to set SMART (Specific, Measurable, Attainable, Realist, and Timely) goals and realized one day that I didn’t have any, so I set this contest as a goal.
Can you tell us a little about the Competition you just competed in?
Ever 
since I was young lifting has been a passion for me. I’ve always had a competitive attitude and love finding different ways to challenge myself. In the weight room I was obviously seeking ways to test my body to see what I could do. My body has always responded best to high volume workouts. Performing drop sets and super sets were regularly incorporated into my workouts. I found that this style not only kept me very lean to where I didn’t have to watch my diet as much, but I also kept getting stronger and stronger at the same time! This was a point in my life where I wasn’t concentrating on bodybuilding. I was just a regular gym rat who wanted to look good for the ladies and show off my strength in the weight room. So this style of training was perfect for me.
One 
of the most difficult things to do in the fitness and talent industry is the process of branding. According the Business Dictionary online, Branding is “The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” If you are working to develop yourself as a recognized competitor, athlete, fitness model or other career along those realms then the brand is about you. This factor can be a challenge, because in the process it feels a bit like self-promotion. In essence, that’s because it is. That being said, branding is a vital component in business development, and if you are to be successful in your endeavors, you need get comfortable with this.
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