Recently I started the process of seeking out
of a landscape architecture company to design my new backyard. I put messages out to three different companies requesting information and bids for the job on a Monday. Within just two days, three out of the four companies responded with their details, qualifications, and estimates. Still waiting on the fourth company. So, pop quiz; which company is not going to get this job?
Now allow me to reframe this into the modeling world. A company (let’s say a magazine) needs to get a job done and they reach out to service providers to get this done (photographers, makeup artists, stylists and modeling talent). The magazine is on a routine deadline and really wants to hire you to be their cover model. So they send you an e-mail, but after a day or two, they don’t hear back. So the editor then sends a follow up e-mail (if you’re lucky). Maybe they give you a call or shoot you a quick text (if you are really lucky). Perhaps they even then shoot you a follow up message on Facebook (if you are really extremely lucky). And after all that, they still don’t hear back. Pop quiz again; which model is not going to get the job?
Do you often do business with companies that are hard to reach or get a hold of? Most likely not. Or, if they are, you don’t do business with them for long.
So, as an up and coming talent, it is not just enough to have a great on-camera presence, to work hard marketing yourself, to differentiate yourself amongst your competitors, but you have to be reachable.
That is one reason I try to respond to all messages I receive within 24-hours. At the latest 48-hours (which I always feel really bad about doing). It is not something I advertise that I do. It is just part of an on-going commitment to my clients and prospective clients.
Waiting a week and responding back with “sorry I’ve been really busy” never flies well. Everyone is busy; even your clients. That didn’t stop them from reaching out to you.
Happy Shooting!
James
www.jamesmpatrick.com
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