Many of the athletes reading this right now that hav ever participated in a powerlifting meet have probably had either their picture or their name printed from a meet they competed in. Mike Lambert has been in the business for 35 long years supporting the sport he was so passionate about. Below, Mike outlines the demise of one of the greatest strength journals of all time.
To those with an interest in POWERLIFTING USA Magazine:
After exactly 35 years, and about 1/2 billion pages of printed matter distributed, the May 2012 issue will be the last edition of POWERLIFTING USA magazine produced by Mike Lambert. We have been "bleeding out" financially and the future outlook for print magazines is bleak. We consider the marketplace to be a democracy, and we recognize that consumers vote with their dollars. When financial support for a given venture starts to slip away, it's like an election and-- like it or not--you have to "leave office," which I accept. We are making arrangements to fulfill our obligation to our subscribers with another publication in our field. We will maintain our website and Facebook presence for the time 
being. Someone may come out of the woodwork with a great idea on how to continue POWERLIFTING USA in some way, and we will let you know if that happens.
One of my mentors was the late Peary Rader, who published IRON MAN magazine for 50 years. I am not a fraction of the publisher and man that Peary was, but I used to think if POWERLIFTING USA could at least go for 37.5 years (75%) that would be great. Well, we made it to 70%, and that's still a fair run.
I thank God for blessing me with the best job I could have ever had, and for so long. I thank my wife In Joo and my daughter Laura and my son Curtis, as well as my brother Pat, and my late parents Jean and Wes for their love and encouragement over a span of 5 decades. I thank Kelly Lambert (my amazing new daughter-in-law), Priscilla Ramirez, and Butterfli O'Shea for their recent contributions, which we completely 
could not have done without, as well as everyone else who ever contributed to and/or worked for the magazine. I recognize and appreciate all the powerlifting organizations, all the advertisers, and … especially… all the powerlifters and fans who actually cracked open their wallets and paid money to read what we had to say in the magazine! (That still seems like a miracle to me!) THANK YOU!
Mike Lambert
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