Curiosity doesn't always kill the cat; sometimes it just REALLY pisses him off.
Like many of you, I enjoy checking out hardcore warehouse gyms and independent physique-centric nutrition stores. On this occasion, I wish I hadn't made a hopeful detour into one particular store since it only served to aggravate me for most of the day. We had some time to kill so I had my girlfriend pull her car into the lot of a nutrition store we drove past so I could check it out.
There are certainly enough protein supplements on the market. So much so that the question that begs to be asked is, do we really need another one? Well, I think we do, for a couple of reasons. First, variety. While I'm sure someone will insist they have used the same protein supplement for the last 20 years, most of us switch around. I think one of the primary reasons for this among the top row of proven protein supplements is taste. Flavor systems vary to an incredible degree. Chocolate, for example, would seem like a pretty standard flavor, but, in reality, I've never tasted two brands of chocolate protein powder that tasted the same. I have, however, discovered some versions of chocolate that were absolutely delicious as well as some that were positively repellent.
It all began with barbells, weights, and dumbbells. Joe and Ben Weider's I, Brute Enterprises decided to square off against Bob Hoffman's York Barbell for the lucrative weightlifting equipment business. With commercial gyms being a rare luxury and weight training still largely being viewed as a subversive activity, home gyms were the only option for most muscle wannabes.
If you're in the New York area-- specifically "The City"-- you don't have a lot to choose from when it comes to good, old-fashion, hardcore gyms. That is, unless you want to leave the island. . . and that can be a pretty daunting task for most folks. Once you're in Manhattan you just don't want to have to leave and go to another borough, for anything; let alone working out.
"Of all the bodybuilders you've worked with, who showed the greatest potential?"
Without hesitating, Bob Gruskin replied, "Jeff King." He also tells me that Jeff was one of the hardest training athletes he's worked with (although Defendis takes the top spot there).
It's rare for potential and work ethic to meet in one lifter, which is why there are so few men like Yates or Coleman. The third ingredient "luck" was the one factor Jeff King lacked. His untimely rise in the turbulent politic waters of bodybuilding kept him from capitalizing on the other two traits.
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