In the industry there are tons of questions. Some are more common than others. Today, I want to discuss one that was put to me the other day. A collegue recently asked me, “What is the most common mistake I see talent make when they are attempting to get their foot in the industry?” My answer, which I am sharing with you herein is that far too often I see people enter the talent industry with no willingness to invest their resources to properly grow their career.
When we think of INVESTMENT, we have to think beyond just IRA’s and Education as one delves into a profession such as fitness modeling.
What do these investments look like? These include having the finances to hire the right photographers to build a marketable portfolio, an effective web designer to build a conversion-based website, or a graphic designer to design the right cards, etc.
But when I say “investment” I also mean the investment of time, energy and determination beyond just cash. To truly success in this career takes an investment.
There are three strong benefits to investing in your career:
1) Accountability. When it comes to hiring a professional, they are accountable to provide the services that they are being paid for. There is an agreement, a conversation, an understanding of what is expected for the price.
2) You get that for which you pay. I am not an advocate that spending more is always better. However you should understand that service providers price themselves at what they feel they are worth.
3) Lastly, and most importantly – when you invest, you become invested. Something truly shifts in one’s mentality and in how they approach their business and their brand when they invest into what they are doing.
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