Consider 
for a moment, the following pitches which modeling talents send to their target clients such as publications.
"I'm hard working and determined."
Is this to suggest that other models are not?
"This is my passion."
Are other talents passionless?
"I'm always on-time and ready to go!"
Clients would hope all talents are. Should be standard.
"It has been a dream of mine..."
If clients had a nickel for every time they read or heard this one.
Now consider the following response...SO WHAT?
I am not trying to devalue the above statements. At times they all could probably be worth noting. However, what I am saying is, that they are not enough. When talking and pitching to clients, go the extra step to illustrate to them what your "so what" factor is. Why should clients focus on you over all the others applying or pitching? What do you bring to the table that no one else does?
Ask yourself; could someone else say the same thing? Focus on differentiating yourself. Why does it matter to the client? How does it help them achieve their goals?
Yes this all takes time and effort to strategize these points. It should. But being able to display to a client your "so what" factor can help you in your efforts to separate yourself from your competitors.
James Patrick, ACS, ALB
Check out James Patrick's photographer at www.jamesmpatrick.com
Read James Patrick's blog at www.jamesmpatrick.com/blog
Like James Patrick's Facebook page at www.facebook.com/jamespatrickphotography
Listen to James Patrick's podcast at www.theproexposure.com
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