As someone interested in fitness, why not turn your passion for health and well-being into a career? While the most popular choice people make is to become a personal trainer, you could make a lot more money if you started a gym, open
ed up a supplement store, or developed your own supplement brand. While starting a gym or opening up a supplement store would require a lot of capital investment, creating your own line of supplements has some unique benefits. It’s less expensive than starting a gym or opening up your own store, and it pays far more than becoming a personal trainer. As a personal trainer, you would be trading time for dollars, but as a supplement manufacturer, your product could sell without you having to do it personally. You could, for instance, sell it from a website or get supplement stores to stock it on their shelves.
10 Tips to Start Your Own Supplement Line
1. Develop a unique selling proposition. Think carefully about what you can do to position your brand in a different way than other supplement makers.
2. Create attractive labels. How you package your product can make the difference between failure and success. Contrary to popular opinion, people do judge a book by its cover and products by their images, colors, typefaces, and description.
3. Build a company. Be sure to set up your project as a business, including getting registered and insured.
4. Hire advisers. Business advisers, nutritionists, and industrial consultants can help you create a good business model, research the best nutrients, and outsource the manufacturing process.
5. Advertise. By advertising your product, retailers will feel confident about stocking it on their shelves. If you don’t have time to get good at creating great ads and placing them in the right media then hire out the work.
6. Work with a supplement distributor. Often retailers are more likely to buy brands that their supplement distributor recommends. You will get your brand in more stores using the services of a major distributor than if you were to try and do it yourself.
7. Cre
ate marketing materials. You will need to send marketing materials like brochures to retainers to give them some selling points when describing your product to customers.
8. Identify price points. Use the Goldilocks principle when it comes to pricing; it should not be too hot (high), not too cold (low), but warm (competitive and reasonable). Your pricing should reflect value while comparing favorably with other products like it.
9. Get every batch tested. Although your products will be made by another company, be sure to obtain a certificate of analysis. This should not be a one-time thing, but done for every batch.
10. Sell only proven products. There are a lot of supplements that may or may not work. So choose only those that have a proven track record. Cambogia Garcinia Extract is one that has a lot of clinical evidence to establish it as an effective weight loss supplement, while creatine has a lot of clinical evidence to establish it as an effective muscle builder.
Following these ten tips will help you begin thinking about how to create a profitable supplement business.
