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THE BUSINESS (Fitness Modeling and Showbiz)

On Set With One Of The BEST…

This past weekend I had the awesome IMG_0082pleasure to shoot for Muscle & Performance Magazine and as if that wasn’t enough… The photographer that I worked with was none other than www.Men’sPhysique.com Contributor Robert Reiff! To say I was excited to fly out to Cali and shoot for a magazine that distributes 100’s of thousands of copies would be an UNDERSTATMENT and then to find out that I would be working with one of the Top Photographers ever in the industry, well that just blew the lid off of my excitement level! Let me tell you about my experience On Set With One Of The Best!

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Are You Marketable?

Marketability: Relative ease at which an itemMarketability can be sold at for a price at which similar items are selling.

I’m going to try to keep this brief because I personally have a short attention span and get bored with reading quickly so I don’t want to subject you all to the same experience. A question I’ve been asked many times this season is how do you get published/land sponsors. Everyone wants some exposure and recognition for all the hard work they put into working on their physique. But the question you should be asking yourselves is “Am I marketable?” What do you have to offer to these companies to make it worth it to them to invest financially in you? Can their customers relate to you?..

 

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Fitness Portraiture

The forgotten style…fitness portraits! Hey, notIMG_0288 everyone needs an ad for the latest protein powder or fat burner. In the definition of a portrait I found this interesting sentence: “The intent (of a portrait) is to display the likeness, personality, and even the mood of the person”. Sometimes your client just wants to capture his or her intensity or passion for their sport.  These shoot can often times be the most rewarding.

 

In this shoot, we have an athlete who just loves his MMA workouts and has changed his life, health and physique by working out at one the local area MMA training facilities. He’s not training to go pro, he doesn’t care about promotion, he just loves the exercise and results...

 

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Balancing Tomorrow's Goals with Today's Reality

There are times in life when we are given Paramount_logo[1]amazing opportunities to enhance our careers or move forward, entering a new level. However, we all know that with elevated success comes great responsibility, energy and time commitment. We must embrace the challenges and do our best to manage our schedules. Great opportunities do not come around every day so we must take risks in order to move forward in life. Over the next few weeks I will be faced with a difficult challenge. I must find a way to balance my responsibilities with the Slim&FIT, the franchise I am helping build across the country and the stunt work I have recently been hired for by Paramount Pictures...

 

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How I Landed My First Magazine Cover

My very first cover-try resulted in landingMEN'S Fitness cover April 04 web the cover of the April 2004 domestic issue of Men’s Fitness magazine.  I guess I didn’t realize it at the time, but that was kind of unique & remarkable, especially now that Men’s Fitness typically only puts celebrities on their covers.  More commonly, fitness models tend to work their way up to landing a national fitness-magazine cover by appearing on several e-magazine or catalog covers first before they’re even considered for a national magazine cover-try.  Yet there I was, inexperienced and naïve somehow landing Men’s Fitness as my first cover!  Was it because I was a genetic Adonis?  Was I simply lucky?  Was it because I was persistent & a proactive self-promoter?  The answer to all these questions was NO!  Obviously I had the ‘look’ necessary to appear on a fit-mag cover, but so did several thousand other guys.  So what set me apart from all of them?

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“On location”

You may not know this but fitness modelingIMG_2648-Edit is VERY hard work. We are often bringing thousands of dollars of camera equipment into some of the most inhospitable places, not to mention bringing models that don’t know what to expect, placing them in the most awkward settings. Now here’s where the fun begins.


In this photo, we have a great model poised for the camera, ready to make a kind of grungy urban shot. What you don’t realize is that our location is in the back of a downtown nightclub behind the dumpsters. Our model is standing barefoot on a series of rusty pipes that run the length of the building. To make matters worse, the overpowering smell of urine is causing our valiant model to gag between shots. In addition he has to keep balancing himself against the dumpster which is also making an attempt to challenge the urine for which is more gross...

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How Fitness Models Should Contact Photographers – Part II

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Welcome back to my ongoing series on tips for fitness models.In my last article I discussed how to approach potential photographers.Now that you possibly have their attention, it doesn’t end there.

 

Remember photographers and art directors, like everyone else, are very busy.Even if they like your look, do not assume they are going to remember you.I get flooded every day with great models requesting to be shot.Frequently it’s just a matter of timing.If a photographer or art director express’s initial interest, ask them if you can contact them periodically.Then come up with your “A” list of people to stay in touch with.I suggest sending update...

 

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More than just pitching; adding the relations to “media relations”

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Imagine, if you will, that you work as a reporter/writer/editor/director /whatever for a publication. Most of your time is spent either writing content, editing content, designing layouts, communicating with other section editors, copy editing again, rewriting, and so on. Time is fairly limited with a majority of your life spent on constant deadlines.

 

 

Let’s make it a little more hectic. Let us assume that you are receiving somewhere in the range of 100-to-200 e-mails, letters and faxes every single week from publicists, freelance writers, models, photographers and so on – essentially begging to have you publish them, their work, or their story.

 

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