If you are serious about competing and want to build a career in the fitness industry then you have probably been exploring the various social media platforms and trying to build your name and brand. Of course, you want to push for the most followers you can get, as well as build a fan base which boosts your credibility in the eyes of supplement companies. As your numbers grow, your name will become more well-known and you can claim – without bluffing – that you have inspired thousands of people.
However, with more followers come more problems, most commonly the jerks and the haters...
You must be living under a rock somewhere if you have yet to jump on the social media bandwagon. Thankfully, the majority of you are already relatively active within the world of social media. Perhaps you have slacked off on certain platforms due to a lack of time or boredom, but bear in mind that electronic media avenues provide an easy means by which you can reach a huge target audience, especially if a post goes viral...
I love to train. Intense, hardcore, high rep, heavy weight sets, conducted over short training sessions. This is what gets me fired up. It is my passion and my desire to better myself each day.
The reason I am telling you this, is that every day when I walk into the gym, I have one goal in mind. To work harder, to grow and to achieve more than I did the previous session. Knowing I have given it my all, pushed through my mental limits and have added more value to my business today, I continue on to improve my physique and have bettered the overall top line for my business.
Fitness was always something I loved and really excelled at. I grew up a three sport athlete, so being physical was what I lived to do. Being a professional baseball player was my only option as a young man. After having a couple major arm surgeries my dream was gone, needless to say I was crushed! Fast forward years later and the love to compete physically was still imbedded in me, so I searched….then I found the fitness industry.
There are many great agents and managers in the entertainment and modeling business. I have the great pleasure of working with great agencies and an awesome manager. Unfortunately, there are many FAKERS that aren't even in the industry that are looking to take advantage of people new to the business. Recently, I was approached by a FAKER. I have been in the business long enough to sniff out BS. As soon as I got my first sniff of dung from this guy I knew what I had to do. As the Editor-in-Chief of MensPhysique.com I owe it to our readers, my fellow competitors and hopeful fitness models to expose guys like this. With this tought in mind, I decided to egg him on and see what all he had to say. Consequenly, I was able to get him to expose his ignorance while at the same time collecting information to share with you. This will teach you the right questions to ask to find out if someone is legit. Following is the actual conversation
Sign with anyone modeling agency wise or interested? Add me on Facebook and follow me On Instagram for details about Fitness modeling here in NYC
Ian Lauer Ifbb Pro Already represented. Thanks though!
Ian Lauer Ifbb Pro
Already represented. Thanks though!
Everyone is looking for a sponsorship. Many people bring a lot to the table. Some of these folks know how to leverage what they bring to actually benefit the company they are courting. It is only a select few of these athletes that actually find their way into spokesperson positions. As you can imagine, it is not an easy position to attain and there are many worthy athletes that unfortunately are unable to land the coveted spot.
All that being said, it is imperative that you understand the power of your social media presence if you want to be one of those few that get the position. Your presence online and your ability to live up to it in person WILL MAKE or BREAK YOU! We have recently had a couple of articles here on MensPhysique.com teaching you how to land that sponsorship, so I won’t keep harping on specifics at this point. What I will do is share with you a real life HYSTERICAL attempt at getting sponsored.
The most valuable commodity you have is your time and time management is not the solution. As a matter of fact, time management is a myth as time is unmanageable. The only thing you can manage are your choices you make with the same 24 hours of time everyone else has. So, from this point forward, I want to coach you to focus on “choice management” and abandon the myth of “time management”.
There are two discoveries within the areas of time and choices to look at as we begin to dig in to making money in training.
Discovery Number One: There are only so many people you can train “in person” each day. This puts a cap on your earning capabilities as you drive revenue through billable hours.
Discovery Number Two: There is an obvious growing trend of online trainers.
This is where you get to make a choice of HOW you exchange your hours for dollars. A little bit of research shows you can make three-four times the amount of money as an online trainer vs. one-on-one, in person trainer. So, the decision is yours. You are trading hours for dollars, it’s that simple. Online training has the greatest opportunity for growth. Also keep in mind, as you grow your online business, reputation, and client base, you will continue to feed people into your daily schedule of in person training. The objective is balance of revenue sources as you grow your business.
How do I get a sponsor? This must be one of the most asked questions by fitness competitors. Through personal experience with sponsorships and being a business man myself, I think J.F.K conceptually answers the question perfectly with his statement, "Ask not what your country can do for you but what you can do for your country."
No matter how many times this topic has been covered on this site and elsewhere, it is still a question I get asked daily – “How do I go about getting sponsored?”
Firstly, you must be realistic! If you are just an average gym goer who does not compete or work in the sports and fitness industry what are you looking to be sponsored for? You often see the phrase on a person’s facebook or twitter bio “sponsored athlete” or “sponsored fitness model”. I can’t say I have ever seen a bio that contains the phrase “sponsored average gym goer”.
We are going to do something a little off the wall for a FREE T-Shirt GIVEAWAY.
Now that Thanksgiving is over, it is time to get ready for the breif remainder of 2012 and the soon to be here 2013. In honor of the holidays we have a contest going on. All you have to do is sing the lyrics here and post the result on our Facbook page.
Again you must remember to post your song on our Facebook page to be considered for the T-Shirt! https://www.facebook.com/pages/Mens-Physique/160785833977443
The winner will get a FREE RXMUSCLE T-Shirt AND their rendition of the lyrics will be played on PHYSIQUE STAR RADIO! http://www.rxmuscle.com/physique-star-radio.html
If you can't sing then have your girlfriend or mom or dad....really anyone do it for you! Again the winners that are played on PHYSIQUE STAR RADIO will win a FREE RXMUSCLE T-SHIRT!
What You'll Be Singing:
“Men’s Physique Is Coming To Town” (To the tune of “Santa Clause Is Coming To Town”)
Lyrics by Scott Fishkind
I was recently approached by a client asking me my thoughts about a photographer who in their estimate was trying very hard to imitate my style and work processes. They asked "doesn't this bother you?" After giving it some thought the best response I could come up with is "not really." But allowing it to marinate a bit more I pose the question of "why should it bother me?" The reality is, without this person's own business or creative identity, the best they could ever hope to achieve would be almost as good as someone else.
In the industry there are tons of questions. Some are more common than others. Today, I want to discuss one that was put to me the other day. A collegue recently asked me, “What is the most common mistake I see talent make when they are attempting to get their foot in the industry?” My answer, which I am sharing with you herein is that far too often I see people enter the talent industry with no willingness to invest their resources to properly grow their career.
When we think of INVESTMENT, we have to think beyond just IRA’s and Education as one delves into a profession such as fitness modeling...
If you looking to get into the modeling industry, one of the most important things you will need is a strong up-to-date modeling portfolio. Aspiring models are often unsure how to put this together or end up adding images that are not suitable for booking the work they aim to do. Consider the following steps when looking to create a workable portfolio to develop your business.
Determine the type of modeling work you aspire to do...
Stop me if this sounds familiar...
You get a friend request on Facebook from someone who you may not have met previously, but have a few mutual friends in common. You attempt to engage this person in conversation, perhaps to learn a little more about what they do. Yet instead of sending you a real response, you get the following:
LIKE my page please!!
Now imagine that a few months have gone by. You get another one sentence Facebook message from the same person.
About a year ago I was at a networking soiree for marketing and advertising professionals. The event was buzzing with various individuals shaking hands, exchanging business cards, asking questions and “networking.”
I had an advertising sales rep come up to me and although she had a drink in hand, she was there to do business. She immediately launched into a variety of questions, which felt more like an interrogation rather than a pleasant conversation.
What do you do for work? How long have you been involved in that?...
I just finished presenting a seminar to college photography students on lighting. We went through a variety of lighting set ups and how each impacts the model we were photographing. We talked about the types of lighting, the ratios of lighting, and how to modify the light to our benefit as artists.
It occurred to me afterwards that a significant portion of what I was discussing could be beneficial to talents who are new to the industry or are not used to being on set a lot. Thus, here are three simple things a model should know about lighting.
You get your portfolio images in from a photographer and are ready to get cracking on putting them to work for you. But, are you allowed to print these images? Are you allowed to use them on a business card or comp card? What if a magazine wants to run them, can you permit that? What if a company wants to use the image of you for their commercial purpose, what then?
You may be thinking “wait a second, I paid for these images, so they are mine!”
A significant and often unmeasured amount of time, energy and money goes into prospecting a new client. Suppose you are a modeling talent who is marketing yourself towards a fitness magazine. You send them materials (which involves you spending the time to develop the materials, finding the person to which you will submit said materials, building that relationship, printing out all the materials, shipping the materials, and so on) to advertise who you are and what you can do for them. This process can be ongoing for days, weeks, months, even years before you could have the opportunity to do a project for them (in this case be featured in their magazine).
Modeling for the first time can be a bit daunting, especially during fitness shoots in which your physique is being prominently displayed. However, there are some guidelines and tricks to make the experience a pleasant one and one in which you can maximize the chances of producing strong images. The single-most important thing is to follow the photographer’s lead with posing, since prominent fitness photographers have developed considerable skill in posing the human body in the most flattering manner possible. This doesn’t mean that your work isn’t cut out for you, but the following posing tips will become easier over time as you are asked to do more shoots. It’s actually a good idea to practice modeling poses in front of a mirror so that you can more clearly assess how your body looks in certain poses.
When a company (or even a photographer) posts a casting call online it could be saying a few things.
1 – They are looking for a plethora of options
2 – They don’t have time to scour the internet and comp cards to find someone
3 – They are also looking to extend their brand to additional prospects
Whatever the case may be, your role as a modeling talent is to make the job of the person doing the casting (whether it is an agent, photographer or other) as easy as possible.
One of the most difficult things to do in the fitness and talent industry is the process of branding. According the Business Dictionary online, Branding is “The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” If you are working to develop yourself as a recognized competitor, athlete, fitness model or other career along those realms then the brand is about you. This factor can be a challenge, because in the process it feels a bit like self-promotion. In essence, that’s because it is. That being said, branding is a vital component in business development, and if you are to be successful in your endeavors, you need get comfortable with this.