Larry Scott, winner of the 1965 and 1966 Olympia, died today at age 75. He was the top superstar during the golden age of bodybuilding.
From Wiki: http://en.wikipedia.org/wiki/Larry_Scott_%28bodybuilder%29
From 1960 until his retirement from competition in 1966, Larry Scott was bodybuilding's top superstar. Bodybuilding magazines capitalized on his image, but Larry - an IFBB athlete - wrote exclusively for Joe Weider's publications. Larry's popularity completely eclipsed all other bodybuilders of his time, including such famous personalities as Freddy Ortiz, Chuck Sipes, Dave Draper, Leo Robert, Harold Poole, and Sergio Oliva. The phenomenon has since become known as "Larry fever" and reached its apex at the 1966 Mr. Olympia competition, where Larry defended his title and once again took home the crown (literally, since the prize was $1,000 and an actual crown).
Scott's retirement at the age of 28 sent shock waves throughout the sport. But Scott had other priorities (a second marriage), and after two Olympia wins, he'd done all he could do in competitive bodybuilding.
To learn more about Larry Scott, read Larry Scott "The Legend" by Alan Palmieri. http://www.palmieribodybuilding.com/Larry%20Scott%20Article.pdf