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InstaFamous? Impact on the Fitness Industry



Women Who Fear They Will End Up Looking Like Men After They Start Lifting Weights

anders-arnold-franco-balletWomen Who Fear They Will End Up Looking Like Men After They Start Lifting Weights


This subject has become quite viral lately, but I have had it in the back of my mind for a long time. This is my perspective on it all.

I don’t know how many times I’ve heard these different excuses when women talk about starting training in a gym:


Team GAT Signs Modern Action Hero - Julien Greaux



They realize that nothing great comes without a great  deal of hard  work. I’m honored to be a part of a distinguished team that creates iconic products and employs passionate people with the same competitive warrior spirit that I’ve lived by.”

Julien Greaux

At nine years of age, Julien Greaux decided he wanted to be an action movie star. He was born in Brittany, France, and raised in St. Barth, a small island in the French West Indies not known for lights, cameras, or much action. Fortunately, Julien had a warrior spirit. He began studying martial arts and chiseling his body with weights. Julien practiced judo, Thai boxing and Shotokan karate for over twenty-five years.


Metroflex Gym of Plano is now ...destination Dallas, Tx



Metroflex Gym of Plano is excited to announce we will now be doing business as ...destination Dallas, Texas. After 5 great years with Metroflex Gym we will now be moving forward with our own branding as ...destination. Taking on the title of ...destination reflects our mission to become a “must-visit” location for anyone living the hardcore fitness lifestyle. This will be a “destination” on everyone’s map that should be fully experienced.




IRON MAN Magazine Naturally Bodybuilding, Physique, Figure, & Bikini Championships Bring the World’s Top Physique Contenders Together, January 25, 2014 at TheFitExpo™ Los Angeles




(Los Angeles, Calif… December 5, 2013) On Saturday, January 25, Optimum Nutrition presents The IRON MAN Magazine Naturally Bodybuilding, Physique, Figure, & Bikini Championships at the West Coast’s largest fitness event, 2014 TheFitExpo™ Los Angeles.  Presented by Bodybuilding.com, TheFitExpo will take place January 25-26 at the Los Angeles Convention Center, 1201 South Figueroa Street, South Halls G, H, and J.

 The IRON MAN Magazine Naturally Bodybuilding, Physique, Figure & Bikini Championships will present the world’s most impressive physiques at this polygraph-tested event. Judging begins at 10:30 a.m. with finals at 3:30 p.m.  Entry deadline is January 18, 2014.  The event is NPC sanctioned and is a NPC Team Universe qualifier.   For full contest and entry information, visit www.ironmanmagazine.com/naturally.



The Working Horse Principle

hämtaThe Working Horse Principle

By Anders J Eskilsson

Let’s look back at the 2013 IFBB New York Pro as the competitors are starting to fill up on stage at the Tribeca Performing Arts Center. There is excitement in the audience already, but some will experience something really unexpected this evening.


Good Health or Good Bodybuilding?


arnold-schwarzenegger-3Good Health or Good Bodybuilding?

“I predict that bodybuilding will become the chief form of systematic exercise and physical activity, and that it will come to be looked upon as one of the greatest forces in the field of preventative medicine.” — Joe Weider, 1950

When Joe Weider famously wrote those words over six decades ago the United States economic engine was running full speed ahead as a result of the boost it received from World War II, the general health of the American public was a relative non-issue, and the outside world’s view of the bodybuilder was one of respect and admiration as they saw men who were the personification of what dedication to training, nutrition, and hard work could achieve.



El Fisicoculturismo - Un Deporte Narcisista?

Article3El Fisicoculturismo - Un Deporte Narcisista?

El culturismo es el deporte que todos conocemos y amamos, pero a menos que usted sea un competidor o un entusiasta, el público en general no entiende el compromiso abrumador involucrado; la sociedad en general no entiende o aprecia el compromiso a la perfección. Pero una de las razones que nuestro deporte no gana popularidad es porque la mayoría de la gente lo asocia con el narcisismo y las drogas. En mi artículo,  gustaría analizar estos factores y pasar algún tiempo en reflexión honesta.


Mr Olympia Phil Heath Teams Up with Isobag!

ISOBAG-PHILIsolator Fitness Inc. is pleased to announce its partnership with 3x and current Mr. Olympia, Phil Heath. We have joined a partnership with Mr. Heath’s own Gifted Athletics Line of Isobags. The Isobags are made in the USA at Isolator Finess’s headquarters in Reading Pennsylvania.